Tibor Žingora, Ph. D. is a social psychologist studying how attitudes and behaviors emerge, evolve, and spread among people. His goal is to understand how individual-level processes — people changing based on their environment, relationships, and experiences — translate into larger outcomes such as societal polarization, the diffusion of prejudice, or the adoption of health-protective and pro-environmental behaviors. He sees this as a two-level problem: individuals are shaped by many influences at once, and at the same time they shape one another through their social ties, creating patterns that cannot be understood by studying individuals alone.

Tibor works with cross-sectional, longitudinal, experimental, and population-level data, and applies methods including structural equation modeling, longitudinal social network analysis, and agent-based modeling. His work combines psychology, sociology, and network science, aiming to leverage the strengths of each.

Before starting the BIG Lab, Tibor held positions at the University of Oxford, the University of Groningen (as a Marie Skłodowska-Curie postdoctoral fellow), and the Czech Academy of Sciences. His longer-term vision is to develop theories that explain how attitudes and behaviors spread through populations, test them against rich data, and use real-world interventions to probe where those theories hold and where they break down.