Behaviors of Individuals and Groups Lab (BIG lab)

Our team focuses on two fundamental questions: how individuals’ attitudes and behaviors change, and how these changes then spread among people, within and between groups. We study how attitudes and behaviors form and evolve in individuals, and how social influence, group formation, and intergroup dynamics shape their diffusion in broader social contexts.

Combining social psychology, sociology, and network science, we investigate individual-level consequences—such as prejudice, substance use, or pro-environmental behavior—and group-level outcomes, including polarization, conflict, and broader societal change. We adopt a range of methods, including longitudinal social network analysis, computational modeling, experiments, and real-world interventions to understand how personal and collective behavioral patterns evolve over time.

In the near future, we will be expanding the team by recruiting PhD students, postdoctoral researchers, and student research assistants with an interest in social networks, intergroup relations, and the diffusion of attitudes and behaviors.

The BIG lab team 

International Collaboration

  • Univesity of Groningen
  • Univesity of Oxford
  • Utrecht University
Publications


Projects

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