Video instead of text? The authors tested a new way of asking questions in online questionnaires
Online questionnaires are now a standard part of research in psychology, sociology and other social sciences. Yet their design has not changed much over the past decade - most still rely on text-based items that the participant reads and completes. But in an era when the vast majority of content on the internet consists of short videos, it begs the question: what if, instead of reading the items, the participant watched a video where the question was read by a person on the screen? However, such a format has not yet been thoroughly tested in the field of psychological scales. A new study by Adam Stroil and Hynek Cígler addresses this research gap.
